Become a Founding Sponsor
Join the Birmingham & Black Country 14 Founders — a unique opportunity to associate your brand with a feel-good British feature film rooted in the heart of the West Midlands.
Why Sponsor Generation Game?
Generation Game is a feel-good British comedy set in Birmingham and the Black Country in 1981 — a story of family, football, friendship and a very dodgy Christmas tracksuit. Based on the bestselling novel 'Just 14' by Andy Dale, the film is positioned as the next Fever Pitch, Bend it Like Beckham or Gregory's Girl.
The Birmingham & Black Country 14 Founders programme offers a strictly limited number of local and regional businesses the chance to become founding sponsors of the film — securing prominent brand association, exclusive benefits, and a lasting connection to a story that celebrates the region's people, culture and spirit.
With only 14 Founder places available, this is a rare opportunity to be part of something genuinely special — a film that will put Birmingham and the Black Country on the global cinema map.
★ Download the Full Sponsorship Pack
Everything you need to know about the Birmingham & Black Country 14 Founders programme — benefits, branding guidelines, and how to get involved.
Download PDF★ What You Get
Founder Benefits
Screen Credit
Your business name in the film's opening credits as a Birmingham & Black Country 14 Founder — seen by every cinema audience worldwide.
Premiere Invitation
VIP invitations to the Birmingham premiere for you and your team — a high-profile regional event with press coverage.
Exclusive Branding
Prominent logo placement on the film's official website, press materials, posters and social media throughout production and release.
Behind-the-Scenes Access
Exclusive set visits and behind-the-scenes content for your team and customers — unique storytelling material for your own marketing.
Community Recognition
Be publicly celebrated as a business that invests in Birmingham and Black Country culture, creativity and storytelling.
Marketing Partnership
Co-branded marketing opportunities tied to the film's release campaign, reaching audiences across the UK and beyond.
★ Limited Places
Sponsorship Tiers
Only 14 Founder places in total across all tiers.
Founder
- Screen credit as Gold Founder
- 10 VIP premiere tickets
- Full logo on all marketing materials
- Set visit for up to 6 people
- Dedicated social media feature
- Signed cast & crew memento
Silver SPONSOR
- Screen credit as Silver Sonsor
- 4 VIP premiere tickets
- Logo on website & press materials
- Behind-the-scenes content pack
- Social media feature
Bronze SPONSOR
- Screen credit as Bronze Sponsor
- 2 VIP premiere tickets
- Logo on official website
- Certificate of Founding Sponsorship
- Newsletter feature
★ Get Involved
Ready to Become a Founder?
With only 14 places available, we expect strong interest from the region's business community. Get in touch today to reserve your place or to find out more.
Sponsorship Enquiry
Proud to be Birmingham & the Black Country
Generation Game — a love letter to a city, a club, a community.