Fund the film
Help us raise £1 million to make Generation Game
Thanks to our Line Producer Ruth Paveley, we have a fully costed production budget of around £1 million. We're raising this in three ways — and there are compelling financial and reputational reasons to get involved.
The budget
Generation Game is a fully scripted, production-ready British feature film. Our Line Producer Ruth Paveley has put together a detailed production budget of approximately £1 million. We're raising this through three complementary funding streams.
Stream 1
EIS & SEIS Investment
Private investors benefit from generous HMRC tax relief — up to 50% income tax relief via SEIS and 30% via EIS — plus the chance to share in the film's commercial success.
Find out moreStream 2
Business Sponsorship & Advertising
The Birmingham & Black Country 14 Founders programme gives local and national businesses prominent association with the film — from screen credits to marketing partnerships.
Find out moreStream 3
Community Funding
Villa fans and film lovers can be part of the story. Community funding lets supporters contribute at any level and become part of the Generation Game family.
Find out moreStream 1
EIS & SEIS Investment
Investing in Generation Game through the Enterprise Investment Scheme (EIS) or Seed Enterprise Investment Scheme (SEIS) offers some of the most attractive tax benefits available to UK investors — as well as the chance to be part of a genuinely exciting British film.
50%
Income tax relief
via SEIS
30%
Income tax relief
via EIS
0%
Capital gains tax
on qualifying gains
100%
Loss relief
against income if the film doesn't recoup
Tax benefits are subject to individual circumstances. Tax benefits are subject to individual circumstances. We recommend taking independent financial advice before investing. EIS and SEIS are HMRC-approved schemes designed to encourage investment in early-stage companies and creative projects.
Stream 2
Birmingham & Black Country 14 Founders
We're inviting 14 founding businesses from Birmingham and the Black Country to become official sponsors of Generation Game — joining a select group of partners whose names will be permanently associated with this landmark British film.
Sponsorship packages include screen credits, marketing association, digital advertising, and exclusive access to the production. Full details are in our 14 Founders document below.
Screen credit
Your business name in the film's opening or closing credits.
Marketing association
Co-branded press releases, social media, and promotional materials.
Digital advertising
Featured placement on generationgamemovie.com and in our newsletter.
Exclusive access
Invitations to production events, screenings, and premieres.
Regional prestige
Permanent association with a landmark Birmingham & Black Country story.
Flexible packages
Gold, Silver, and Bronze tiers to suit businesses of all sizes.
Stream 3
Community Funding
This is a film made by Villa fans, for Villa fans — and for everyone who loves a great British football story. Community funding lets supporters at every level become a genuine part of the Generation Game family.
Whether you contribute £10 or £10,000, you'll be helping to bring the story of the Magnificent 14 to the big screen — and you'll be recognised for it.
Other Midlands stars of the 1980/81 season
The 1980/81 season was a golden era for Midlands football. While Villa's Magnificent 14 were conquering England and Europe, some of the country's finest players were plying their trade right on their doorstep.
Wolverhampton Wanderers
- Andy Gray
- John Richards
- Emlyn Hughes
Nottingham Forest
- Trevor Francis
- Peter Shilton
West Bromwich Albion
- Cyrille Regis
- Tony Godden
- Tony Brown
- Derek Statham
Birmingham City
- Archie Gemmill
- Frank Worthington
Stoke City
- Lee Chapman
- Alan Dodd
Leicester City
- Mark Wallington
The great managers of a remarkable season
The 1980/81 First Division was managed by some of the most iconic figures in British football history. Ron Saunders led Villa to the title — but the competition he faced was extraordinary.
Ron Saunders
Aston Villa
Led Villa to the First Division title
Brian Clough
Nottingham Forest
Back-to-back European Cup winner
Ron Atkinson
Manchester United
Flamboyant and formidable
Keith Burkinshaw
Tottenham Hotspur
FA Cup glory with Spurs
John Barnwell
Wolverhampton Wanderers
League Cup winners in 1980
Jim Smith
Birmingham City
The Bald Eagle in the Second City
Bob Paisley
Liverpool
The most successful manager in English football history
Terry Neill
Arsenal
Three consecutive FA Cup finals
Frequently Asked Questions
Everything you need to know about investing in Generation Game.
Register your interest
Fill in the form below and we'll be in touch with full details about whichever funding stream interests you most. All enquiries are treated in strict confidence.